In Get on Board job applications for professionals, your reason for applying gives companies useful context about your motivation and fit.
Short answer
Yes, it is worth writing. It does not replace your experience or CV, but it helps your application stand out when profiles are similar.
Why companies read it
- It shows you read the job posting and understood the role.
- It adds context about your current career goals.
- It helps recruiters decide whether to move you to the next stage.
What to write
- Which part of the role interests you and why.
- Which past experience connects you to that role.
- What impact you could bring in the first months.
Keep it brief, clear, and specific to that job.
What to avoid
- Generic text copied into every application.
- Repeating your full CV without showing role fit.
- Vague lines like “I am open to any opportunity.”