TECLA is a fully remote software development company with a diverse and highly skilled team of 100+ experts across Latin America. We specialize in AI, cloud, automation, and DevOps, building innovative solutions for high-growth startups and established mid-market technology companies in the U.S.
Our work culture is agile, collaborative, and fast-pacedāwe take our work seriously while keeping the environment fun and engaging. As a remote-first company, we emphasize strong teamwork and close collaboration, working seamlessly with our U.S. partners as one integrated unit. Whether optimizing cloud environments, developing AI-driven applications, or enhancing DevOps automation, TECLA is at the forefront of technical innovation, solving complex challenges with cutting-edge technology.
Exclusive offer from getonbrd.com.
Job Details:
After a successful 2024 driven mainly by paid channels, we are now focused on building an organic customer acquisition engine and are looking for an experienced Marketing Executive to take ownership of our social media, content marketing, email, and website strategies. This role will be responsible for developing and executing a video-first content strategy across social media, email, and website channels, driving organic customer acquisition while optimizing creative content to support paid media efforts.
Commitment: 30-40 hours per week Overlap with Pacific Time (PT) hours
Key Responsibilities:
Develop and execute a comprehensive video-based social media strategy, with a primary focus on Instagram and TikTok
Create engaging video content across platforms (UGC, founder content, product features)
Manage influencer marketing initiatives
Collaborate with the paid media team to optimize retargeting and share channel insights
Build and optimize website content and conversion paths, including pop-ups and banners
Develop and execute email marketing campaigns, including newsletters and seasonal promotions
Design and implement revenue-driving email nurturing funnels and workflows
Create and maintain blog content to support SEO and grow organic traffic
Support the affiliate marketing team
Required Experience & Skills:
5+ years of experience as a Marketing Analyst, Digital Marketing Specialist, or similar
Proven track record in organic social media growth, particularly in direct-to-consumer (DTC)
Experience with peak season marketing (Black Friday/Christmas)
Proficiency in content creation tools (Riverside, Figma, email marketing platforms, social media management tools)
Deep understanding of Instagram and TikTok best practices and algorithms
Experience in e-commerce or similar direct-to-consumer products
Strong analytical skills with a data-driven approach to optimization
Remote work experience with excellent communication skills
Self-motivated with a growth mindset and commitment to continuous improvement
Benefits:
A fully remote position with a structured schedule that supports work-life balance.
The opportunity to lead and shape organic marketing strategies
Two weeks of paid vacation per year
10 paid days for local holidays
*Please note we are only looking for full-time dedicated team members who are eager to fully integrate within our team.
GETONBRD Job ID: 52366
Fully remote
You can work from anywhere in the world.
Remote work policy
Fully remote
Candidates can reside anywhere in the world.
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